Uptown 6 October has announced the signing of a strategic partnership agreement with Fawry, Egypt’s leading fintech company, to deliver a comprehensive electronic payment system tailored for its real estate clients. This collaboration aims to enhance the efficiency and flexibility of financial transactions within Egypt’s real estate sector.
This step aligns with Uptown 6 October’s commitment to elevating customer experiences and supporting Egypt’s digital transformation efforts. By offering innovative payment solutions, the company contributes to building smart, sustainable urban communities, in line with Egypt’s Vision 2030 and the “Green Uptown October” initiative.
Under this partnership, Fawry will provide Uptown 6 October with a comprehensive suite of services, including electronic payment for down payments and real estate installments, utility and maintenance bill settlements, payment options through the MyFawry app and Uptowner app, in addition to cash payment through Fawry’s extensive network of merchants across Egypt.
The partnership also includes equipping Uptown 6 October’s sales offices with the latest Point-of-Sale (POS) devices to accept all types of bank cards (such as MasterCard and Visa…), and launching a unified electronic payment gateway co-branded with both companies’ logos, offering customers flexible payment options including wallets, cards, and cash payments.
Commenting on this, Mr. Moataz Shaarawy, the Co-CEO of Uptown 6th of October Group of Companies, said:
“We believe that the property ownership journey should be seamless and fully integrated. Technology is a cornerstone for building smart communities. Our partnership with Fawry reflects our vision of providing advanced services that prioritize customer convenience, reducing reliance on paper transactions by up to 95%.”
He added: “We are delighted to collaborate with Fawry, a leader in electronic payment solutions. This marks a real leap forward in financial operations for the real estate sector, aligning with our mission to build smart, sustainable communities supported by technology.”
Mr. Waleed El Sayed, Chairman of Fawry Dahab, stated “Egypt’s real estate sector is undergoing a significant boom, and we are proud to be part of this growth. Through this partnership, we aim to provide Uptown 6 October with a broader range of digital solutions that drive digital transformation and enhance technological integration.”
He continued: “We offer a flexible variety of payment options to suit all customer needs, supported by a widespread service network across all governorates, ensuring easy and efficient payment experiences for all.”
The partnership also includes a dedicated electronic payment system for Uptown 6 October’s suppliers and contractors, enabling direct settlement of dues through Fawry’s transfer platform, with funds deposited directly into bank accounts and periodic payment reports generated to ensure financial transparency and faster transaction cycles.
Additionally, both companies are working together to promote a culture of digital payment through awareness campaigns and workshops, paving the way for broader collaboration in the future to support growth and investment in the real estate sector.
The partnership between Uptown 6 October and Fawry brings a range of strategic benefits to both parties. For Uptown, it enables the enhancement of customer experience by streamlining payment processes, reducing operational costs through digital payment technologies, and improving financial collection efficiency. For Fawry, the collaboration expands its user base within the real estate sector, strengthens its market share, and provides access to valuable, analyzable payment data, helping to develop more precise and effective financial solutions.
The partnership represents a milestone in redefining the property ownership experience in Egypt and reaffirms Uptown 6 October’s commitment to building smart, innovative urban communities that set new benchmarks for sustainable living.