Samsung’s Privacy Display technology, introduced as the standout feature of the Galaxy S26 Ultra earlier this year, is already prompting rival smartphone manufacturers to develop competing solutions. According to a new industry rumor, Samsung Display plans to make the technology available to other smartphone brands by the end of 2028, accelerating efforts among Chinese manufacturers to create their own versions before then.
Several Chinese Android smartphone makers are reportedly exploring independent Privacy Display technologies in collaboration with local display panel suppliers. Among them, Xiaomi is said to be developing a similar feature for its upcoming Xiaomi 18 Pro, while Honor has now emerged as another company working on comparable screen privacy technology.
Reports indicate that Honor is partnering with a Chinese display manufacturer to develop its own Privacy Display solution, aiming to enhance on-screen privacy by limiting viewing angles and preventing nearby users from seeing sensitive information displayed on the device.
The company is reportedly testing the technology on two unreleased smartphones featuring 6.3-inch and 6.8-inch displays. Industry observers believe these devices could be part of Honor’s anticipated Magic9 series, which is expected to debut later this year.
While Samsung’s implementation has attracted significant attention from both consumers and competitors, it remains unclear how the Chinese-developed alternatives will compare in terms of performance, effectiveness, and user experience. The success of these competing solutions will likely depend on factors such as display quality, privacy effectiveness, power efficiency, and overall usability.
The growing interest from Chinese smartphone brands highlights the industry’s recognition of Privacy Display technology as a potentially important differentiator in the premium smartphone segment. As development efforts continue, more details about these next-generation privacy-focused displays are expected to emerge in the coming months.
Samsung’s move to commercialize the technology more broadly by 2028 could further accelerate adoption across the smartphone industry, potentially transforming Privacy Display capabilities from a flagship-exclusive feature into a mainstream smartphone standard.