Completing “Eastlane” Deliveries Ahead of Schedule… and the Project is Now Operational
Eng Fadi Emeel Abdalla: Building before selling, delivering ahead of schedule, and self-financing are the secrets to our success
Eng Shadi Emeel Abdalla: Our projects achieve record sales… and we believe that the customer buys a “human experience,” not just a unit.
Kuwaiti “Urbnlanes” continues to follow the business model it adopted since entering the Egyptian market, which is based on building before selling, delivering ahead of schedule, and relying on self-financing.
In line with this strategy, the company intends to increase its investments in Egypt by 25% to 33.3%, raising its total investment portfolio from EGP 100 billion to EGP 400 billion.
Kuwaiti “Urbnlanes” aims to inject EGP 10 billion in investments over the coming year, compared to an expected EGP 4 billion by the end of 2026, to accelerate the pace of construction and meet the growing demand for its projects—especially after recording record sales, with some projects selling out in just 24 hours.
This strong focus on construction and commitment to delivery reflected directly on the company’s existing projects, which witnessed major developments in execution and delivery as follows :
• Eastlane Project: The company completed its deliveries ahead of schedule, and the project is now fully operational. It combines both administrative and commercial concepts, featuring retail stores, restaurants, and offices.
• Yellow Residence Project: The execution rate has reached 80%, with delivery scheduled for the end of 2027. It is a mixed-use residential compound located on the Cairo-Suez Road in New Cairo, covering an area of 100,800 square meters with a 35% footprint, and features a residential component alongside hotel, commercial, administrative, and medical facilities.
• Levels Business Tower Project: Construction progress has reached 60%. The mixed-use development consists of 41 floors and is situated in the front row of towers in the Downtown area of the New Administrative Capital.
• NOI Project: Construction progress has reached 25%, with delivery scheduled for the end of 2028. It is a residential community spanning 46 feddans in the Golden Square area of the Fifth Settlement, featuring a master plan inspired by the Voronoi pattern to achieve total harmony with nature.
• Yellow Lane Project: Construction progress has reached 15% in preparation for delivery by the end of 2028. It is a mixed-use project (administrative, medical, hotel, and commercial) featuring a 700-meter facade.
• Midlane Project: Spans an area of 15,000 square meters with a total built-up area of 85,000 square meters. Its total leasable area reaches 20,000 square meters, while the administrative spaces account for 24,000 square meters.
Midlane consists of two phases: construction progress for the first phase (Midlane – M1) has reached 90%, while construction work for the second phase (Midlane -M2) has reached 15%.
In line with these successes and its commitment to construction, the company is considering expanding its land bank which currently stands at 600 feddans, by exploring new opportunities in the Red Sea, West Cairo, and the North Coast.
Non-residential and hospitality sectors represent a key strategic pillar in the company’s growth plan. The company aims to expand its hotel capacity moving beyond its current 900 serviced apartments and 3 hotels with a 500-room capacity to reach around 2,000 hotel rooms over the next 5 years.
For his part, Eng Fadi emeel abdalla, CEO of Urbnlanes, stated that the company continues to inject major investments to accelerate the pace of construction and meet the growing demand for its projects, while maintaining its established strategy of delivering ahead of the agreed schedule and building before selling.
He added that the company possesses substantial financial solvency enabling it to launch megaprojects without relying on bank financing, thereby shielding it from local and global interest rate fluctuations. Furthermore, its extensive experience in real estate development across the Arab region equips it fully to navigate changing cost burdens while maintaining strict compliance with its commitments to clients.
He pointed out that the company has launched 6 major projects to date, which represent landmarks in the Egyptian market as they combine modern design, execution quality, and prime strategic locations, alongside refined artistic taste and the ability to blend aesthetics with functionality, giving each of Kuwaiti “Urbnlanes” projects a distinctive architectural identity.
In the same context, Eng Shadi emeel abdalla, Co-CEO, stated that the company’s plan to increase its investments in Egypt aligns with its determination to expand in Egypt’s real estate sector and acquire new land to execute non-traditional projects that meet its clients aspirations.
He added that the company believes a client is not merely purchasing a unit, but buying a ‘human experience’ given that buying real estate often represents the single largest financial decision in their lifetime. Consequently
they seek security, trust, and investment returns. That is why they found exactly what they were looking for in Urbnlanes in terms of on-time delivery, execution quality, after-sales service, and handovers.
He added that trust in the Urbnlanes name and its track record of commitment have turned clients into a powerful marketing tool, bringing in new clients from their own networks, in addition to clients who have chosen to invest with the company across multiple projects.