Gainz, a leading fintech platform bridging the SME financing gap across the MENA region, announced today its strategic partnership with Cassbana, a regional embedded finance and digital lending platform that powers trade finance for micro, small, and medium enterprises (MSMEs).
This collaboration will unlock new financing opportunities for MSMEs across the GCC enabling them to access fast, Shariah-compliant funding through Gainz’s alternative credit infrastructure and Cassbana’s technology-driven distribution network. Together, the two companies are building a smarter, more inclusive financial ecosystem that allows small businesses to grow, trade, and thrive with confidence.
“Our partnership with Cassbana aligns perfectly with our mission to bridge the $200 billion SME financing gap in the MENA region,” said Shehab Mohamed, Co-founder and CEO of Gainz. “By combining Gainz’s Al-driven underwriting and Shariah-compliant credit models with Cassbana’s embedded lending platform, we’re empowering small businesses in Oman and beyond with efficient, transparent, and inclusive access to capital.”
Through this partnership, Cassbana will integrate Gainz into its B2B BNPL infrastructure, connecting suppliers, MSMEs, and retailers through automated digital credit flows – while Gainz provides the liquidity layer that fuels scalable trade-based financing across industries.
“We are thrilled to partner with Gainz as we expand our mission to reimagine credit for underserved businesses across the region,” said Abdelrahman El Attar, General Manager of Cassbana GCC. “Together, we’re unlocking new growth pathways for MSMEs by combining data, technology, and capital access the three pillars of sustainable financial inclusion.”
This partnership highlights the region’s growing shift toward embedded lending and digital credit ecosystems, where fintech collaboration replaces traditional silos enabling scalable, compliant, and data-driven financial inclusion across the GCC.