Janset kasht: Opening First Global Contact Center and IT Hub Marks a Key Milestone in Our Long-Term Commitment to the Egyptian Market

The opening of Alshaya Group’s first global Contact Center and Information Technology hub in Egypt represents a significant milestone in the company’s journey, reflecting its long-term commitment to this vital and fast-growing market, said the Group’s Managing Director in Egypt.

Janset kasht stated that the Alshaya Global Contact Center and IT hub serves the Group’s markets across the Arab region, in addition to markets in Europe and Asia.

She added that Egypt has become a key strategic partner in Alshaya’s regional growth journey, noting that the establishment of this global hub reflects the importance of Egypt’s role within the Group’s operations.
“As we celebrate 20 years of Alshaya Group in Egypt, this opening is not only a moment of pride, but also a strong affirmation of our deep confidence in Egypt’s future,” Kasht said.
She further noted that launching the Alshaya Global Contact Center and IT hub at this time, and positioning Egypt as a core pillar in the Group’s operations, gives the milestone special significance. “We are confident that this center will not only enhance our operational capabilities, but also create valuable opportunities for individuals aspiring to excel and make a meaningful impact within Alshaya Group,” she added.
Kasht emphasized that the inauguration of the global hub in Egypt represents a new achievement added to a series of successes the Group has delivered over its 20-year presence in the Egyptian market.
Speaking during the celebration of Alshaya Group’s 20th anniversary in Egypt—held under the patronage and in the presence of Eng. Ahmed El Zaher, CEO of the Information Technology Industry Development Agency (ITIDA), and John Hadden, CEO of Alshaya Group—Keshat said the center began as a vision and has grown into a globally competitive operation in terms of efficiency and advancement.
She noted that the center serves the Group’s markets in the Arab region as well as Egypt, and extends its services to markets managed by the Group across Europe and Asia.
Kasht also highlighted that the opening of the center reflects Alshaya Group’s strong role in supporting communications and IT services, adding that the Group is continuously developing the hub to align with leading global standards in the industry.
She praised the Egyptian government’s efforts in facilitating investment procedures and providing incentives that support business operations from Egypt, extending her appreciation to the leadership of the Ministry and ITIDA, as well as to John Hadden for his support and confidence in Egypt’s infrastructure, economic environment, and highly skilled talent.
Kasht further explained that the Alshaya Global Contact Center and IT hub will deliver a comprehensive range of cross-border outsourcing services, including contact center operations, multilingual customer service, digital marketing, and IT solutions, supporting the Group’s operations and enhancing operational efficiency and international expansion plans.
She added that the center is staffed by highly skilled Egyptian professionals and serves 16 markets across the Middle East and North Africa, in addition to markets including Turkey, Kazakhstan, Central and Eastern Europe, Greece, and Cyprus.
It is worth noting that Janset kasht signed a Memorandum of Understanding with ITIDA in November 2025 during the Global Offshoring Summit, held under the patronage and in the presence of Prime Minister Dr. Mostafa Madbouly, on the sidelines of a meeting with President Abdel Fattah El-Sisi.
Founded in Kuwait in 1890, Alshaya Group is a long-established family-owned business and one of the world’s leading franchise operators for international brands, offering more than 50 global brands to customers. The Group has been operating in Egypt since 2006, with a presence in Cairo, Giza, and Alexandria, and manages major international brands including H&M, Starbucks, Bath & Body Works, Victoria’s Secret, and American Eagle, as well as e-commerce platforms such as Foot Locker and New Balance.