Twist, a fast-growing digital entertainment platform, has announced the launch of its new “Library Import” feature, designed to allow users to seamlessly transfer their music playlists from other streaming platforms directly to their Twist accounts.
The new feature is introduced through a partnership with Free Your Music, a company specializing in secure and scalable music data connectivity. Through this collaboration, Library Import removes one of the biggest barriers users face when switching platforms, the need to recreate playlists manually, allowing them to transfer their music libraries across streaming services with high accuracy and minimal friction. Free Your Music’s technology is trusted by global music and entertainment platforms to preserve users’ music identity, reduce user drop-off during platform switching, and enable a seamless onboarding experience that allows users to start listening instantly.
The launch reflects Twist’s ongoing strategy to deliver user-centric digital solutions that simplify the music experience and align with the evolving habits of digital audiences in Egypt.
Twist goes beyond music streaming to offer a fully integrated entertainment platform, all within one application. Its services include live radio stations, a wide range of podcast programs, and CarPlay support, in addition to a diverse selection of local and international music content catered to match every mood and music taste. The platform also allows users to view song lyrics and features Twist Echo, a smart music recognition tool that helps users quickly and innovatively discover songs they love.
Commenting on the partnership, Eng. Ahmed Yehia, Vice Chairman of Twist Entertainment, said:
“This collaboration represents an important step in our journey to further develop Twist and deliver a more complete music experience for users. It aligns with our vision of adopting innovative digital solutions that keep pace with rapid digital transformation and help us meet the continuously evolving needs of our users.”
Speaking about this milestone, Nancy El Haddad, CEO of Twist Entertainment, said: “The Library Import feature was developed to simplify the user experience by making it easy to transfer playlists and enjoy favorite songs without complexity. Our goal is always to provide solutions that are simpler, more intuitive, and closely aligned with the needs of our audience in a rapidly changing world.”
From Free Your Music’s side, Bart and Mike Hernas, Co-Founders of Free Your Music, said:
“Music fans don’t want to start over every time they try a new platform, and Twist clearly understands that. By introducing “Library Import”, Twist removes one of the biggest points of friction users face when switching services. Twist’s vision combined with our infrastructure allows users to bring their music identity with them and start listening instantly.”
Free Your Music’s technology is used by global entertainment platforms to ensure accurate, secure playlist transfers while preserving users’ music identity during platform switching.
Twist continues to engage young audiences through dynamic and interactive social media campaigns that reflect the spirit of the new generation, reinforcing the campaign slogan: “تويست… فري بكل اللي نفسك فيه” The platform offers an open space for young people to explore the content they love without restrictions or complications.