Special Group for Trade & Investment has signed a strategic agreement with Mint Real Estate Asset Management, a subsidiary of Al Ahly Sabbour, to oversee the full asset management scope for all its real estate assets and new developments, starting with its latest project in the New Capital, which is set to be launched in the market soon. The signing, which took place in the presence of board members from both companies, marks a significant step in ensuring the project’s market positioning, long-term financial viability, and operational success.
For Special Group, a company with over 25 years of investment experience across multiple sectors, this project represents a new chapter in its expansion into real estate development. With an extensive track record in executing large-scale infrastructure and construction projects, the group is leveraging its market presence to deliver a development that is both commercially sound and strategically positioned for long-term growth.
“A successful real estate project is not just about construction; it is about creating lasting value. Entering the development sector requires more than investment—it requires strategy, expertise, and the right partnerships,” said Dr. Mohamed Asaad, Chairman of Special Group. “By partnering with Mint Real Estate Asset Management, we are ensuring that our project is guided by a market-driven approach, strategic planning, and a commitment to long-term asset performance.”
Under this agreement, Mint Real Estate Asset Management will be responsible for strategic planning, marketing, and sales execution, CRM, ensuring that the project is competitively positioned in a rapidly evolving real estate market. With a growing supply of developments in the New Capital, differentiation and strategic asset management are becoming increasingly critical to long-term success.
“The market today demands more than just prime locations and quality construction—it requires a strategic approach to real estate asset management,” said Alia El Nagdy, CEO of Mint Real Estate Asset Management. “Developments must be adaptable, responsive to market trends, and structured for long-term growth. Our role is to ensure that Special Group’s entry into real estate development is supported by the right strategies, positioning the project for sustained success.”
As Egypt’s real estate sector continues to mature, this collaboration highlights the increasing importance of professional asset management in optimizing project performance and securing long-term investor confidence. With Special Group’s industry expertise and Mint’s strategic approach to asset management, this partnership is set to bring a well-positioned, high-value development to the market.