Kaspersky reports that in 2025, cybercriminals continued to use seasonal shopping periods to distribute phishing pages and fraudulent promotions aimed at collecting personal and payment information. Gaming platforms also remained a prominent target throughout the year.
Kaspersky Security Network (KSN) shows that from January through October 2025, the company blocked 6,394,854 phishing attempts impersonating online stores, banks, and payment systems, with 48.2% targeting online shoppers. Over the same period, Kaspersky identified more than 20 million attempted attacks on gaming platforms, including 18.56 million abusing Discord.
Black Friday-related promotional campaigns continued to play a major role. In the first two weeks of November, Kaspersky detected 146,535 spam emails referencing seasonal sales, including 2,572 tied to Single’s Day promotions. Many campaigns reused templates observed in previous years, imitating well-known retailers such as Amazon, Walmart and Alibaba, offering early-access discounts that direct users to fraudulent pages. An extensive phishing activity abusing entertainment platforms was also detected, with 801,148 Netflix-themed and 576,873 Spotify-related attempts recorded in 2025.
Threat activity extended well beyond e-commerce. In 2025, Kaspersky detected 2,054,336 phishing attempts impersonating gaming platforms such as Steam, PlayStation, and Xbox. Malware disguised as gaming software saw significant activity as well: 20,188,897 attempted infections were recorded, with Discord accounting for 18,556,566 detections, more than 14 times higher than in 2024.
The number of attempted attacks on platforms beloved by gamers
“This year’s data shows that attackers increasingly operate across the full digital ecosystem,” said Olga Altukhova, Senior Web Content Analyst at Kaspersky.
“They follow user activity across shopping platforms, gaming services, streaming apps, and communication tools, adapting their methods to blend into familiar environments. For consumers, this makes consistent vigilance and basic security hygiene essential, especially during periods of heightened online activity.”
While looking for the best offers it’s highly important to stay truly protected, so that shopping brings positive emotions and benefits, not financial losses and data leaks. Kaspersky Premium protects users from fraudulent online stores through advanced detection technology that analyzes website characteristics and URLs to identify suspicious patterns.
For its outstanding fake shops detection capabilities and excellent performance in AV-Comparatives Fake Shops Detection certification Kaspersky Premium was awarded an “Approved” certificate, making it the perfect choice for confident online shopping during the sales.
To enjoy the best that Black Friday has to offer this year, be sure to follow a few safety recommendations:
● Do not trust any links or attachments received by mail; double-check the sender before opening anything.
● Double-check e-shop websites before filling out any information: is the URL correct? Are there any spelling errors or design bugs?
● If you want to buy something from an unknown company, check reviews before making any decision.
● Despite taking as many precautions as possible, you probably won’t know something is amiss until you see your bank or credit card statement. So, if you’re still getting paper statements, don’t wait until they hit your mailbox. Log in online to see if all of the charges look legitimate – if not, contact your bank or credit card company immediately to fix the situation.