German storage and automation giant Hänel officially launched its operations in Egypt through its exclusive local agent, Mechatronics, at a high-profile event attended by government representatives and senior executives from major companies and industrial facilities.
The launch marks a new step towards transforming warehouse and storage management in Egypt, introducing advanced automated solutions designed to replace conventional and costly storage and archiving methods.
Hänel’s solutions rely on automated vertical storage technology, enabling factories and institutions to save more than 75% of the floor space traditionally required for storage.
The systems eliminate the need for extensive floor areas and long aisles between storage shelves, allowing users to retrieve heavy equipment, spare parts, medical records and administrative archives with a single push of a button within seconds.
The technology is designed to improve inventory accuracy, reduce time spent on manual searches, enhance workplace safety and accelerate operational efficiency.
Speaking at the event, Beat Bussmann, Regional Director for the Middle East and North Africa and Sales and Export Director at Hänel, expressed confidence in the Egyptian market, highlighting its growing business and investment opportunities.
“Egypt’s market is full of energy, dynamism and significant investment opportunities that continue to grow day after day. We are pleased to be here to bring the latest advancements in German automation engineering to the Egyptian market,” Bussmann said.
“Our goal is to provide Egyptian companies, institutions and factories with the same smart solutions and advanced technologies used by leading global brands in Europe and around the world to accelerate production and improve operational efficiency,” he added.
Bussmann also highlighted that the company’s technologies can reduce conventional storage space requirements by more than 75%.
Hänel’s international track record is supported by partnerships with major industrial and commercial organisations worldwide. Its systems are used by prominent institutions and global brands, including NASA, BMW, Lufthansa and Coca-Cola, as well as major medical institutions, international pharmaceutical companies and large logistics centres.
These organisations rely on Hänel’s technology to manage millions of components and documents daily, demonstrating the operational capabilities and efficiency the company aims to introduce to Egypt.
Fawzy Abdel Ghany, Sales Manager at Mechatronics Egypt, highlighted the financial implications of inefficient warehouse management, noting that underutilised storage areas represent a significant cost for businesses.
“Every square metre that is not properly utilised represents lost money, while the time wasted searching for items in conventional warehouses disrupts workflow,” Abdel Ghany said.
“What we are introducing today is a smart and practical investment that enables companies to free up substantial space for potential expansion and new production lines. It transforms warehouse disorder into a precise digital system that operates like clockwork, giving business owners greater operational efficiency and peace of mind,” he added.
Meanwhile, Ahmed Abdel Nasser, Technical Director at Mechatronics Egypt, stressed that the company’s role extends beyond supplying and installing advanced systems to providing long-term technical support and maintenance.
“Our real role begins after installation, not before. We have prepared a highly qualified Egyptian engineering team to deliver comprehensive technical support, proactive consultancy and regular maintenance services,” Abdel Nasser said.
“We ensure that these systems operate around the clock with the highest levels of safety and efficiency, under different operating conditions, just as they do in major European factories,” he added.
The partnership between Mechatronics and Germany’s Hänel represents more than the introduction of a new product to the Egyptian market. It marks a strategic step towards supporting industrial modernisation, digital transformation and more efficient warehouse management.
By turning storage facilities into technology-driven operational assets, the partnership aims to help Egyptian businesses optimise space, reduce operating costs and improve productivity, supporting the industry’s transition towards more flexible and digitally integrated operations.