Egypt-based property technology (PropTech) platform Nawy has acquired a majority stake in SmartCrowd, a Dubai-based fractional property investment platform, marking its entry into the UAE market and broader GCC expansion.
Acquisition
However, the company did not disclose other details, including the cost of acquisition. Backed by e&, Nawy’s latest move follows its $52 million Series A fundraising program, part of a $75 million round, from e& Capital, Partech, March Capital Investments (MCI), Endeavor Catalyst, Development Partners International (DPI) Venture Capital via the Nclude Fund, Shorooq, VentureSouq (VSQ), Outliers, Verod-Kepple Africa Ventures (VKAV), HOF Capital, and Plug and Play.
SmartCrowd
SmartCrowd, founded in 2018, enables users to invest fractionally in Dubai’s premium, income-generating real estate projects starting from as little as $150.
To date, the platform has facilitated over $110 million in property transactions and distributed more than $40 million in rental income and capital gains. Serving investors from over 130 countries, SmartCrowd has successfully exited more than 50 properties as of June 2025.
Among its flagship offerings is Flip, which acquires and renovates undervalued assets to resell within 15 months, yielding an average 30% return on investment (ROI) as of June 2025.
Nawy
Earlier this year, Nawy also acquired asset management and home-finishing startup ROA, relaunching it as Nawy Unlocked, forming a key component of its upcoming real estate super-app.
Nawy’s ecosystem now includes Nawy Now (home financing), Nawy Shares (fractional ownership platform), Nawy Unlocked (asset enhancement services), and Nawy Partners (B2B brokerage network).
Gross Merchandise Value
The company, which currently serves over one million monthly users, has achieved a gross merchandise value exceeding $3 billion to date.
Together with SmartCrowd, Nawy aims to deliver an integrated, tech-enabled platform to buy, manage, and invest in real estate across key markets in the MENA region.