Egyptian–Saudi Investment Alliance Reshapes Egypt’s Entertainment Sector with EGP 2 Billion Investment
PMaestro has announced the signing of a strategic partnership with Saudi Arabia’s Safari Group, the exclusive regional franchise rights holder of the global brand Chuck E. Cheese, to launch an integrated investment and operational platform in Egypt’s entertainment sector.
The project carries an estimated investment of around EGP 2 billion, reinforcing foreign direct investment inflows and supporting the state’s efforts to stimulate economic growth and entrepreneurship.
Investment Opportunities
This partnership comes within a shared vision aimed at capitalizing on Egypt’s promising investment opportunities, particularly in value-added service and entertainment sectors, which are witnessing growing demand driven by demographic shifts and increased purchasing power across a wide consumer base.
Under the agreement, a joint entity will be established under the name “CEC Egypt Holding,” responsible for franchise management and the execution of expansion strategies within a modern corporate framework that strengthens governance and transparency, while enhancing resource allocation efficiency and delivering sustainable returns on investment.
Flexible Investment Structure
The project relies on a flexible investment structure combining direct investment with Special Purpose Vehicles (SPVs), enabling broader participation from local and regional investors as well as investment funds, within an integrated ecosystem that diversifies funding sources and expands ownership participation.
According to Mohammed Moneir El-Ahwal, Founder and CEO of PMaestro, the platform has been designed as an advanced income-generating asset model, balancing stable operational cash flows with long-term capital appreciation, in line with global best practices in institutional investment management.
Integration
He added that the partnership is built on an advanced operational structure based on integration between centralized management and field operations, with the application of the highest standards of quality and customer experience, contributing to redefining Egypt’s family entertainment sector in a more structured and sustainable model.
He further noted that the platform leverages technology as a core driver for operational enhancement and efficiency, strengthening competitiveness and fostering a supportive environment for startups linked to the sector.
Integrated Investment Platform
He emphasized that this initiative represents a qualitative leap toward building an integrated investment platform capable of attracting capital and maximizing economic returns, highlighting that the project contributes to creating new investment opportunities and stimulating the entrepreneurship ecosystem in the Egyptian market.
It also leverages successful regional experiences, particularly the Saudi model, and adapts them to local market dynamics to enhance success rates and sector competitiveness.
He also pointed out that the project is expected to generate hundreds of direct and indirect job opportunities, support local supply chains, and increase the contribution of the entertainment sector to Egypt’s GDP, in line with the country’s vision for economic diversification.
Promising Markets
For his part, Mr. Ali Saleh Al Sagri, CEO of Safari Group, stated that the Egyptian market represents one of the most promising markets in the region, given its strong growth fundamentals, including a large population base, developed infrastructure, and government efforts to improve the investment climate.
He explained that the partnership reflects a commitment to expanding the presence of the global brand Chuck E. Cheese across the region, with a focus on delivering a fully integrated entertainment experience according to the highest operational standards, in line with the expectations of the Egyptian market.
The expansion plan also targets the development of a nationwide network of branches over the coming years, supporting balanced regional development and contributing to economic activity across all governorates.
Arab Partnerships
He added that this collaboration reflects a successful model of Arab–Arab partnerships that deepen economic integration between countries and enhance cross-border investment flows, thereby supporting regional economic stability.
It also represents the beginning of a long-term investment journey in Egypt, based on confidence in the market’s potential and a commitment to contributing effectively to sustainable development.
The platform is expected to serve as a launchpad for further high-quality investments in the entertainment and services sectors, strengthening Egypt’s position as a leading regional hub for investment and entrepreneurship.
