B.TECH, the leading, most distinguished and rapidly expanding omnichannel retailer of consumer electronics and home appliances, continues to advance its leadership in customer experience (CX) through an integrated strategy designed to make the entire customer journey from product selection to after-sales support more seamless, flexible, and convenient.
B.TECH’s strategy is based on enhancing the customer experience by understanding customer needs and behaviors, offering customized services and solutions tailored to each client’s specific requirements, and continuously listening to and analyzing customer feedback to improve services and solutions. This approach contributes to increased customer satisfaction and loyalty, improved operational efficiency, greater market share growth, and enhanced customer trust.
As part of its ongoing commitment to enhancing value beyond the point of purchase, B.TECH has introduced “TECH CARE”, an integrated ecosystem of solutions and services designed to provide customers with a more convenient and reassuring experience throughout the lifespan of their products.
TECH CARE offers a comprehensive suite of services that address a wide range of customer needs, including protection and maintenance programs for products, smartphone wrapping services, laptop maintenance, installation and setup of screens and electronic devices, as well as preventive maintenance services for air conditioners. The offering also includes a flexible storage service that allows customers to keep their purchases in B.TECH’s warehouses until a collection date that suits their schedule. It also provides express delivery services through more than 70 stores, ensuring greater convenience and ease.
Dr. Mahmoud Khattab, Chairman and CEO of B.TECH, said: “We view customer experience as an ongoing relationship that begins before the purchase and extends throughout the entire product’s lifespan. This is why we remain committed to understanding our customers, listening closely to their feedback, and continuously evolving our services to deliver practical solutions that align with their expectations and lifestyles.”
He added: “TECH CARE comes within the framework of our vision to expand the services that we provide to our customers, adding real value after purchase and enhancing the quality of the user experience in the long term. We continue to invest in innovation and development of after-sales services, based on our commitment to providing integrated solutions that consolidate B.TECH’s position as a reliable partner at every stage of the customer’s journey.”