HONOR, a global leading AI device ecosystem company, officially introduced the HONOR Magic8 Pro to the Egyptian market during a landmark launch event at Cairo. The occasion saw strong media attendance and brought together a distinguished audience. The event delivered a premium, experience-led presentation of the HONOR Magic8 Pro`s capabilities, with immersive zones dedicated to night photography, AI creativity, gaming performance, and hands-on product demonstrations. Guests were offered a first look at HONOR`s most advanced flagship, experiencing the next era of AI-driven imaging and intelligent device performance. Du Chengjun, Head of HONOR Levant, said, “Today marks an important milestone for…
Author: nour mohamed
TECNO today officially announced the launch of TECNO SPARK Slim, the world’s slimmest smartphone with a curved display, measuring only 5.93mm in thickness. SPARK Slim challenges conventional expectations by combining an ultra-slim body with a massive 5160mAh battery and military-grade durability certifications, delivering a complete smartphone experience with no compromises. Continuing the youthful, modern, and energetic identity of the SPARK series, SPARK Slim features an aviation-grade fiberglass back cover, making it thinner and stronger at the same time. Its 3D curved design and lightweight body provide a comfortable in-hand experience, while the interactive Mood Light design adds a playful, expressive…
The Software Engineering Competence Center (SECC), part of the Information Technology Industry Development Agency (ITIDA), has announced the launch and opened registration for the Software Testing Competition, held as part of the 4th edition of Software Testing Day. The event aims to inspire innovative and impactful solutions addressing real-world challenges in software testing and quality. The competition aligns with ITIDA’s ongoing efforts to enhance the competitiveness of Egypt’s software industry, strengthen specialized professional skills, and develop digital solutions capable of competing in regional and international markets, in line with the country’s vision to build a knowledge-based digital economy. Participation is…
Madinet Masr reported an exceptional performance during 2025, achieving total new sales of approximately EGP 52.1 bn, representing a remarkable increase compared to 2024, reflecting the strength of the company’s business model and the resilience of its expansion-driven strategy. During the year, the company successfully sold 4,462 units, while the number of units delivered increased significantly to 1,941 units versus 645 units in 2024, marking a remarkable 201% increase compared to the previous year. This strong growth underscores Madinet Masr’s commitment to meeting delivery schedules and further strengthening customer confidence. These robust results highlight the company’s solid financial position and…
The Cairo International Technology Exhibition and Conference for the Middle East and Africa Cairo ICT hosted a high-level appreciation and recognition event honoring its strategic partners including government entities represented by ministers, as well as sponsors and exhibitors who participated in its 29th edition; in recognition of their pivotal role in supporting the exhibition’s journey and ensuring its continuity as the region’s leading platform for telecommunications, information technology, and digital transformation for nearly three decades. The event was attended by seven ministers, alongside a distinguished gathering of senior government officials, executive leaders, and representatives of major local and international institutions,…
SolvFast, a comprehensive AI-powered digital transformation platform, is preparing to officially launch its operations in Egypt and the Kingdom of Saudi Arabia during 2026. This strategic move aims to accelerate digital transformation journeys for companies and institutions across the Middle East and North Africa (MENA) region. SolvFast offers an integrated suite of solutions featuring more than 50 business applications unified within a single platform. These include Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), human resources, finance, project management, inventory management, as well as smart AI tools and flexible dashboards that enable no-code workflow building. The platform embeds artificial intelligence…
Today at the Consumer Electronics Show (CES® 2026), Sandisk announced SANDISK Optimus™ as the new name for its renowned internal SSD lineup for gamers, creators, and professionals. The new branding for this family of products reflects a focus on performance leadership, engineering excellence, and a heritage of trust in flash memory. The powerful collection of SANDISK Optimus™ internal storage solutions, encompasses three product lines: SANDISK Optimus™, SANDISK Optimus™ GX, and SANDISK Optimus™ GX PRO. Featuring a striking new packaging and product design inspired by the company’s innovation and iconic branding, the introduction of SANDISK Optimus™ creates room for future growth…
Samsung Electronics unveiled the world’s first 130-inch Micro RGB TV (R95H model) at CES 2026, marking the debut of its largest Micro RGB display and a bold new design direction for ultra-premium displays. “Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation.” Bold Design That Redefines…
vivo, a leading smartphone manufacturer, officially announced that the X300 Pro is now available for official sale in the Egyptian market starting today. This flagship device is designed to elevate the mobile photography experience and deliver outstanding performance across everyday use. This launch also marks the first time the vivo X series is available in the Egyptian market. As the first professional flagship phone built for photography, the X300 Pro comes equipped with next-generation ZEISS lenses, the upgraded OriginOS 6 operating system, powerful performance driven by the Dimensity 9500 processor, and further advanced design enhancements. These innovations reflect vivo’s commitment…
Samsung Electronics Co., Ltd. announced that it will host a series of four moderated Tech Forum panel discussions at CES 2026, to highlight industry trends and unveil its distinct AI vision and strategy. Samsung’s Tech Forums will be held Jan. 5–6 at Samsung’s dedicated exhibition space in the Latour Ballroom at the Wynn Las Vegas. The company will host a total of four moderated panels covering AI, Home Appliances, Services and Design. Samsung executives along with partners, academics, media and industry analysts will participate in each session by topic: • When Everything Clicks: How Open Ecosystems Deliver Impactful AI —…
Raya Holding for Financial Investments announced that its Board of Directors has granted preliminary approval for the sale of 100% of the total share capital of Raya Foods, a portfolio company of Raya Holding, and resolved to convene an Extraordinary General Assembly to consider the transaction. Final approval by the Board of Directors will be granted following the receipt of an independent financial advisor’s fair value report on Raya Foods’ share capital and its approval by the Company’s auditor, reflecting the Group’s disciplined and structured approach to portfolio management as a publicly listed investment company. During Raya Holding’s ownership, Raya…
Egypt’s startup ecosystem is entering a more mature phase—one defined not only by rising founder ambition, but by the depth of institutional partnerships working to translate talent into globally scalable companies. At the center of this evolution is a three-year partnership between the Information Technology Industry Development Agency (ITIDA) and global venture capital firm 500 Global, which has helped shape a more connected, performance-driven environment for technology entrepreneurship in Egypt. Eng. Ahmed Elzaher, CEO of ITIDA, said the agency is focused on accelerating the growth of Egypt’s technology sector by supporting local and international IT companies, expanding digital services and…
Microsoft is pleased to announce the appointment of Mohamed Kassem as General Manager for Microsoft Egypt, effective December 1, 2025. Kassem will lead Microsoft Egypt’s strategy and operations, partnering closely with government, enterprises, and organizations across sectors to accelerate the country’s digital transformation. With nearly two decades of experience at Microsoft, Kassem brings deep industry expertise and a strong track record of supporting customers to advance their digital capabilities. Most recently, he served as Microsoft Egypt’s Public Sector Lead, where he guided national digital transformation efforts and supported public sector innovation across cloud, AI, and cybersecurity. “Mohamed’s appointment reflects our…
Huawei Northern Africa concludes today the Huawei Northern Africa Inclusive Energy Summit 2025 at the Four Seasons Hotel in Sharm El-Sheikh, Egypt. The event, brought together more than 300 government representatives, industry customers, and ecosystem partners from across the globe. Over the two-day program, participants held deep discussions on empowering energy sovereignty, low-carbon growth, and win-win outcomes through smart PV and energy storage system (ESS), with a focus on exploring the integration of digital and power electronics technologies to advance the development of “Inclusive Energy” and accelerate Africa’s energy transformation. Leveraging long-term R&D expertise, Huawei, together with industry ecosystem partners,…
Egypt is set to host the 9th edition of the EduVation Summit 2025, the leading annual event in the education sector, under the theme “Embracing the Education Ecosystem.” The summit brings together key stakeholders, including schools, universities, government entities, edtech innovators, the private sector, and investors, to foster meaningful partnerships and develop innovative solutions that contribute to inclusive and sustainable education. This year’s edition focuses on strengthening connections among stakeholders, encouraging innovation driven by real educational needs, and enhancing cross-sector collaboration to build adaptable, future-ready education systems. The summit features: • Virtual Day – December 19: Panel discussions with high-profile…
Converted, a leading company in digital innovation and marketing solutions, has announced the signing of a strategic partnership with the Arab Academy for Science, Technology & Maritime Transport (AASTMT). The collaboration aims to launch an advanced educational program focused on the future of AI-driven and automated marketing, designed to equip young talent with the skills required in today’s global job market. This partnership comes as part of the Academy’s efforts to integrate a specialized academic training program into its curriculum, responding to the rapidly increasing worldwide demand for advanced digital and technical skills in marketing and data analytics. The program…
In a strategic Middle East and North Africa (MENA) expansion, Blue Ocean Corporation, ranked as the World No.1 in Supply Chain Training and Consulting, announced the opening its office in Cairo, and holding its debut International Procurement & Supply Chain Conference (IPSC), in one of the fastest growing markets in the region. The new Cairo office adds to Blue Ocean’s strong international presence with active branches in the UAE, Saudi Arabia, the United Kingdom, and Tier 1 cities across India, a company statement said. The Cairo chapter of IPSC adds to the strong global legacy of the proprietary knowledge series,…
Global benchmarking leader umlaut recognizes the operator’s “Best in Network Reliability,” validating over 100 billion EGP in investments to future-proof Egypt’s connectivity. Cairo, Egypt – 08December 2025 – Vodafone Egypt has once again secured top honours in the latest independent benchmarking report by umlaut, earning the titles of Egypt’s Best Mobile Network and Best Fixed Broadband Network. Based on a comprehensive analysis of over 1.6 billion mobile samples and 91.3 million fixed-line samples collected between February and August 2025, the report distinguishes Vodafone Egypt explicitly as “Best in Network Reliability.” This recognition reinforces its standing as the country’s most resilient…
BakeLand Egypt, a subsidiary of RMC Group, is introducing the first locally produced alternative to imported bakery ingredients during its participation in Food Africa 2025. The launch coincides with an unprecedented export expansion into six new markets this year, including Germany, Italy, the United States, Thailand, and Pakistan, alongside newly signed export agreements for Paraguay set to begin next year. Imam Abou Zeid, Commercial Director of BakeLand Egypt, said the company is unveiling a new product developed to global standards used by major international bakery manufacturers—marking a strategic step toward deepening local industry and strengthening the competitiveness of Egyptian products…
A recent Kaspersky survey in the Middle East, Turkiye and Africa (META) region entitled “Cybersecurity in the workplace: Employee knowledge and behavior”, found that just 46% of professionals in Egypt received a training on digital threats. This knowledge gap is significant, especially given that the majority of cybersecurity breaches are attributed to human error. The findings underscore a need for IT departments to provide clear guidance and for organizations to implement structured, practical cybersecurity training that reaches employees at every level. Many cyberattacks today are deliberately designed to bypass digital defenses by exploiting human psychology. “Social engineering” schemes, like phishing…