Samsung Electronics Middle East and North Africa has announced the appointment of international football player Achraf Hakimi as the official brand ambassador for its Galaxy devices in the region. This collaboration coincides with the launch of the “The Next Big Thing Is You” campaign, which celebrates Hakimi’s remarkable journey, his passion for football, and his dedication to the global sports community. The campaign underscores the shared values between the football icon and Galaxy devices. Renowned for their innovative design and cutting-edge technology, Galaxy devices combine advanced features with sleek aesthetics, making them an ideal choice for global sports figure Achraf…
Author: nour mohamed
realme, the fastest-growing smartphone brand in Egypt, introduce realme Note 60, following the remarkable success of realme Note 50 in Egypt. This new model features Armor Shell, offering the highest level of protection against damage available in budget friendly smartphones. It is damage-proof with bend, drop, and scratch resistance. The device is also equipped with an IP64 rating for water resistance. Moreover, the TUV Rheinland High Reliability Certification realme Note 60 comes with a notable 48-month fluency guarantee. This feature is made possible by the inclusion of ROM options ranging from 64GB to an impressive 128GB, complemented by 4GB of…
Jumia Egypt’s Black Friday 2024 results reveal a qualitative shift in payment habits among its customers, underscoring the company’s leadership in promoting digital solutions and reducing reliance on cash. While Egypt’s e-commerce market remains heavily dependent on cash, accounting for 70% to 80% of transactions, Jumia successfully reduced its cash payments to only 51% during its campaign. Additionally, Jumia reported significant growth in the adoption of flexible payment options such as “Buy Now, Pay Later” (BNPL) and installment services, representing 32% of total transactions. These figures position Jumia as a leader in the digital transformation of Egypt’s e-commerce, surpassing market…
The National Telecommunications Regulatory Authority of Egypt (NTRA) warns users of websites and electronic applications against sharing their national ID data on these websites and applications. As per NTRA’s recommendations, visitors and users of websites and e-apps should not share their national ID data except with trusted websites and apps, such as those that belong to and run by the government. This comes as part of NTRA’s efforts to protect users’ rights and ensure the privacy of their personal information and data. It’s worth noting that NTRA has recently observed that some websites and e-apps have been requesting the data…
HUAWEI has announced significant progress in the foldable phone market, proving its flexibility and ability to innovate. With its cutting-edge designs and advanced technologies, the company has become a major player in the sector. At a time when the smartphone market appears to have reached saturation, HUAWEI has managed to achieve a remarkable increase in foldable phone shipments, recording a 257% year-on-year increase in Q1 2024, according to a report from Counterpoint Research, resulting in its market share reaching 35%. Now, HUAWEI is one of the top three brands in the global foldable phone market, reshaping the future of foldable…
The Information Technology Industry Development Agency (ITIDA) has successfully concluded its 14th edition of its IT Employment Fair (IEF), held online in October. The event connected qualified students and graduates with top local and multinational companies, providing career opportunities across the IT sector and fostering greater career awareness among Egyptian youth. The fair featured 35 leading employers, including 20 global firms and 15 local companies, collectively offering more than 700 job opportunities in software development, embedded systems, and other IT fields. Over 13,000 job seekers registered, making it Egypt’s largest-ever IT employment fair with 8,189 attendees actively engaging during the…
The National Telecommunications Regulatory Authority of Egypt (NTRA) launched the eSIM technology in Egypt’s market, following the completion of all necessary technical tests by the four mobile operators to operate the service. This technology is one of the latest digital innovations in telecom field, aiming to improve the user experience in Egypt. It also aligns with NTRA’s objectives pursuant to Law No. 10 of 2003, particularly in keeping abreast of scientific, technical, and technological advancements in telecommunications, and its commitment to providing advanced technical solutions that contribute to developing telecom market and supporting digital transformation. The eSIM is a modern…
Abu Dhabi is poised to become the epicenter of entrepreneurial spirit and innovation as the Forbes Middle East Under 30 Summit unfolds for the first time at the great lawn in Umm Al Emarat Park, Abu Dhabi. Set to take place on December 10-11, 2024, the event will be a celebration of the exceptional talent that defines the Arab world’s future. The summit will spotlight an exceptional roster of visionary minds shaping the future across diverse fields, including H.E. Mohamed Bin Taliah, Chief of Government Services for the UAE Government, Prime Minister’s Office; H.E. Dr. Mohamed Al Kuwaiti, Head of…
e& Egypt and pmaestro inked a strategic partnership aimed at accelerating digital transformation across Egypt and the MENA region. This collaboration combines the strengths of two industry leaders to fuel innovation, empower businesses, and drive sustainable growth in the digital economy. The partnership prioritizes Digital Inclusion, bridging the digital divide to ensure equitable access to technology for enterprises, SMEs, and startups. Leveraging e& business’s advanced technology ecosystem—including cloud hosting, connectivity, and smart city solutions alongside pmaestro’s agile expertise in designing and delivering tailored digital solutions, the collaboration is set to create meaningful impact and unlock new opportunities for businesses to…
Egyptian Swiss Group for Pasta, Milling, and Concentrates is participating in the 9th edition of Food Africa 2024, which will be held from December 3 to 5, 2024, at the Egypt International Exhibition Center in New Cairo. The event hosts over 1,000 local and international exhibitors. The exhibition was inaugurated by Dr. Sherif Farouk, Minister of Supply and Internal Trade, and Engineer Hassan El-Khatib, Minister of Investment and Foreign Trade, in the presence of prominent representatives from major local and international companies. Exhibitions as a platform for expansion and export enhancement Eng. Ahmed El-Sebai, General Manager of Egyptian Swiss Group,…
Vidscola proudly announces its achievement as the first Atlassian partner from the Middle East to secure the prestigious Agile at Scale specialization. This milestone further solidifies Vidscola’s impressive track record as Atlassian Partner of the Year 2023: Rising Star Award. Vidscola’s success is largely attributed to its distinctive approach, leading with Jira Align, experts Atlassian technical team and renowned Agile coaches at the CxO level. This strategy has already yielded remarkable results, including the first government referral for Jira Align in Saudi Arabia (NTIS) and a strong pipeline with private and governmental organizations who seek to expand their portfolio management…
Marking a decade since the launch of SmartThings, The world’s leading platform for smart home technologies, Mr. Ahmed Gaafar, Chief Marketing Officer at Samsung Electronics Egypt, highlighted the platform’s remarkable developments over the past ten years. He also shed light on its pivotal role in advancing the smart home concept and the innovations that have enhanced user experiences worldwide. Since its inception in 2013, SmartThings has redefined smart homes by adopting cutting-edge technologies, most notably integrating with IoT Cloud solutions and connecting seamlessly with Bixby, Samsung’s intelligent assistant, delivering an advanced and effortless control experience for users. The platform has…
Anker Innovations, the global leader in consumer technology and charging solutions, recently hosted a landmark event at the Grand Museum in Giza, celebrating its strong partnership with the Egyptian market and outlining its plans for continued growth and investment in 2025. The event brought together key partners, including Etisal, to reflect on the successes of the past year and unveil a vision for the future that underscores Anker’s commitment to empowering Egyptian consumers with innovative technology. In 2024, Anker Innovations achieved remarkable milestones in Egypt, including significant growth in its flagship brands and the overwhelming success of products like Soundcore,…
e& Egypt announced today the launch of its new managed service for business customers, powered by Cisco’s software-defined wide area network (SD-WAN) technology. The service is designed to meet the evolving needs of businesses in Egypt by offering them enhanced connectivity, increased security, and optimized network performance. This new service will enable businesses of any size to accelerate digital transformation with an innovative networking solution that simplifies management, reduces costs, and enhances overall network agility. Utilizing Cisco’s Secure access service edge SASE solution, the new SD-WAN features integrated security, application optimization, multi-cloud connectivity, and embedded analytics. “Our collaboration with Cisco…
flynas, the leading low-cost airline in the world and the best LCC in the Middle East, announced launching three weekly direct flights between Prince Muhammed bin Abdulaziz International Airport in Madinah and Sphinx Airport in Cairo, increasing frequency of its flights to the Egyptian capital, in line with flynas growth and expansion plan and parallel with the national goals in the aviation sector. As of December 11, three weekly flights, On Sunday, Wednesday and Friday will be operateed on the new route, further expanding flynas flight network served from its newest operations base at Madinah Airport, in line with flynas…
e& Business, by e& Egypt a leader in telecommunications and information technology, announced the signing of five strategic partnerships with WUZZUF, Forasna, Bosta, Money Fellows, and Lynkrs. These partnerships aim to provide a range of integrated services and solutions to the business sector in the Egyptian market through Instabusiness, a newly launched, innovative application unveiled at GITEX Global in Dubai. Instabusiness is set to revolutionize how businesses benefit from e& Business services, offering a diverse range of solutions on a user-friendly platform. This initiative aligns with e& Business’s strategy to strengthen its position as a key partner in supporting businesses…
Raya Holding for Financial Investments announced its consolidated and standalone financial results for the third quarter ending September 30, 2024. The results highlight the company’s remarkable financial performance and growth despite challenging economic conditions, showcasing its resilience and strategic vision. Raya Holding reported a 42.4% year-on-year increase in group revenues, reaching EGP 32.3 billion in the first nine months of 2024. This growth was driven by strategic initiatives aimed at enhancing foreign currency revenues, which constituted 30% of total turnover. Additionally, gross profit rose to EGP 6.8 billion, representing a healthy year-on-year growth of 52.6%, with the gross profit margin…
For the first time, Al Safy Group is participating in the 28th edition of the Middle East and Africa’s International Technology Exhibition and Conference, Cairo ICT. The event, inaugurated by Prime Minister Mostafa Madbouly on Sunday, runs from November 17 to 20, showcasing the latest in high-quality and advanced technology electronics. Al Safy’s factory stands as a distinguished model of advanced local industries, boasting a cutting-edge infrastructure with 16 dedicated production lines for a variety of products including televisions, smartphones, communication devices, and cameras. Within the company’s exhibition booth, in partnership with the Chinese giant Xiaomi, the joint successes of…
9M 2024 key highlights Total revenue increased by 39% YoY to reach EGP 58.4bn, driven by a 46% YoY increase in Data revenues, accounting for 45% of total revenue growth, thanks to the growing customer base and the price adjustments effected at the beginning of the year, followed by a 61% YoY hike in International Direct Dialing (IDD) revenues and a 90% YoY surge in Capacity Sales. Customer base increased YoY across Mobile, Fixed Broadband, and Fixed Voice by 9%, 8%, and 4%, respectively. EBITDA witnessed a 34% YoY increase, reaching EGP 23.5bn with a margin of 40%, in line…
e& UAE, the telecommunications arm of e&, has signed a Memorandum of Understanding (MoU) with Dubai Airports, exploring opportunities to bring 5G Private Network connectivity to optimise airport operations. The collaboration aims to identify areas where 5G could be implemented in the future becoming the first private 5G deployment in an airport in the region. The 5G Private Network Technology will enhance the guest experience through optimised journey management and improved luggage handling efficiency, further reducing delays and losses. Travellers will also enjoy uninterrupted shopping experiences. In addition, digitised passenger management systems will ease congestion at boarding gates and runways,…