Abu Dhabi Tourism Investments Company has announced the completion of the first phase of renovation works at Mercure Hurghada Hotel. The phase included upgrading the arrival and guest reception areas, as well as introducing a new lobby, as part of preparations for the Christmas and New Year holiday season ahead of the hotel’s rebranding to Mövenpick at the beginning of 2027.
The completed renovations aim to enhance the guest experience from the moment of arrival by modernizing key facilities and improving service standards. The upgrades come as the company anticipates strong demand during the holiday season, with occupancy rates across its hotels currently exceeding 90%.
Mercure Hurghada Prepares for Its Transition to Mövenpick
Yehia Kotb, CEO of Abu Dhabi Tourism Investments Company, said that completing the renovation of the reception area and the new lobby marks a key milestone in the development of the company’s hotel in Hurghada. He noted that the upgrades come ahead of the holiday season and the hotel’s transition to the Mövenpick brand early next year.
Kotb added that the company continues to invest in completing the remaining renovation phases, with the aim of elevating the guest experience, delivering hospitality services that meet visitors’ expectations, and strengthening the hotel’s position within its tourism destination.
More Than $100 Million Allocated to Renovating Hotels in Hurghada and Sharm El Sheikh
The renovation of Mercure Hurghada forms part of an investment program valued at more than $100 million, covering the refurbishment of the company’s hotels in Hurghada and Sharm El Sheikh. The total investment includes both completed works and the remaining phases of the renovation program.
Meanwhile, the company has completed approximately 80% of the renovation works at Mövenpick Sharm El Sheikh, while the remaining works continue as part of the broader investment plan to upgrade its hotel properties in the two tourist destinations.
Sofitel Legend Pyramids: A New Hotel Project Opposite the Grand Egyptian Museum
Alongside its ongoing renovation projects, Abu Dhabi Tourism Investments Company continues construction work on Sofitel Legend Pyramids in the Pyramids area, opposite the Grand Egyptian Museum, with direct views of the Giza Pyramids.
The project aims to deliver a luxury hospitality experience that combines the site’s distinctive location with the rich heritage of ancient Egyptian civilization. It is expected to add a new destination to the company’s hotel portfolio, offering guests a stay that brings together upscale hospitality and the historical significance of the surrounding area.